We Help Entrepreneurs, SaaS And B2b Businesses Go From $0 to $1m +
Step 1: Watch Some Of Our Videos And Get Acquainted
Step 2: Click On “Get A Price” To Fill Out A Questionnaire and Speak To Someone On Our Team.
SEO Originator – $0 to $65k MRR in 8 Months (B2b Service)
Project Overview
SEO Originator was founded to resell a search engine optimisation (SEO) white label offering. Ready for launch January 6, 2020, the white label organisation failed to deliver, failed to even communicate! So what do you do? You talk to ThreeFive.io
What We Did
ThreeFive.io focussed initially on showing SEO Originator how to build a technically delivery team online, overnight! Within 2 days, the team had been identified and selected. The SEO technical team was in place and SEO Originator got back to the email marketing campaign. That immediately hit problems, who did they call?
ThreeFive.io looked at their database, how they gathered it, how they cleaned it, what they were saying, the content they were sending and the package they planned on using to get the message out and manage the correspondence. ThreeFive.io showed them how to best use these tools and the results were immediate. 150 leads in the first month.
The Result
They now have clients on Monthly Recurring Revenue models and are currently repackaging their offering for the next phase of business.
Whats Next?
The next phase for our engagement is working with the company to develop a remote, commission focussed sales team.
WaterDelivered – $2k – 20k MRR in 3 Months (B2b Service & B2c)
Project Overview
The story of a really good idea that came into its own during the first Covid lockdown and what happens when you don’t persist with a really good idea and work ethic.
You have to stay at home, you have vulnerable people, you can’t get a shopping delivery slot and water is so heavy, you can’t ask the neighbour to haul it around for you, so you google “water delivered Ireland” and there it is, plain and simple. You select your water, maybe the nice glass bottles, maybe some fancy Italian brand, that’s unusual you think and the owner of the company turns up the next day with it for you! That was a surprise. I like him, I will buy again.
What We Did
Waterdelivered.ie were struggling with getting the message out and the customers in. ThreeFive.io were engaged to initially alter the message in the advertising, decide what was working. Wait a minute, how come the advertising costs have gone down and the orders up? How did that happen? Well, we showed them what we though the website should look like to convert visitors who had been wooed by the advertising we designed, the ongoing iterations of the ads, the remarketing, the email marketing, the follow up and bang orders jump to five grand a month and on to ten. ad all with a technical and marketing team completely outsourced and turned on and off as required! But not just the salesy stuff, how about the business process, how is the water being delivered, How could it be done better, how much of it could be outsourced?
The Result
WaterDelivered went from doing between 2k – 4k per month in revenue, now they have a consistant MRR of €20k which is growing monthly. Foucusing heavily on growing their B2b sales ans relationships has transformed their business.
What’s Next?
Surely, wouldn’t it be nice if they reordered every month, every week even? How about suggesting that in the email marketing? How about reminding them to reorder? This is what is happening at the moment. How do you reengineer the message to create a monthly recurring revenue stream? How could you make the business sellable in the next 6 months? Where is the value in the business?
How do we take it to 100k a month?
Who is this for?
This is for people that already have an offer or a company that currently provides its services. If you are making couple of thousand, up to tens of thousands a month, and are looking to optimize your sales and marketing process, to allow your company to reach its potential and grow to 100k+ a month, than this is for you.
Threefive.io is for Entrepreneurs, SaaS and B2b businesses who want to dramatically increase their monthly/annual recurring revenue, to build to getting capital investment. Businesses who are struggling to generate a steady supply of qualified leads, who need to shorten their sales cycle and be able to forecast their revenue. If you have a need to install a sales team (inhouse, remote or commission only) who can predictably close accounts, increase traffic and while reducing churn.
Implement this framework to transform your business, to build a predictable, profitable, scalable and saleable customer acquisition machine really quickly!
Core Concept
You can build your SaaS business to $100M ARR in 5 years if you use information products, paid traffic and automated funnels. However, most entrepreneurs are not equipped with the skills to do this since the technologies used are relatively new. We are dedicated to solving this particular problem for entrepreneurs.
Our core concept is that entrepreneurs fail not because they can’t build products, identify markets, market their products, or price their products properly, but because they conduct these activities in the wrong order and run out of money before they get traction.
A little bit about us.
ThreeFive.io was founded by Alan Wixted and Robert Moloney in 2018, who also happen to be related! Robert is Alan’s Uncle.
Alan got into the business from the age of 18 having his first successful company by the age of 22 with over 350 employees. After he sold the business in 2014 he ventured into building his own digital businesses.
After having issues dealing with web designers and marketing companies he decided to take matters into my own hands and run a series of experiments to get the customer leads, sales, and of course, make the whole engine profitable, while also running an agency to help SME businesses navigate the online world.
Robert, or OMOM (Old Man of Marketing) got an honours degree in Engineering, TUD, Trinity College Dublin. Operating in corporate sales. He has worked for himself for nearly 20 years, and has been in sales for over 30 years in this space of helping owner-managers get more business.
In Sport too, on and off the pitch, he is always part of a winning team, the safe pair of hands, the glue sticking it all together.
After realising SaaS and B2b business were all having the same problems, in 2018 they joined forces and started ThreeFive focusing on consulting with businesses to educate them and how to achieve digital success with effective marketing and sales strategies and processes.
We are sales people, engineers, experienced eCommerce business owners, we have a deep knowledge of the sales and business processes. We understand what works technically and practically. We understand success and failure, we have a lifetime of experience in business, sales and getting eCommerce to work.
Our focus is helping you make your money. We do one thing, really well, no flaff, no industry buzzwords to keep the layman out, no tactics, no therapy, no smoke and mirrors, just get you to work with what works.
The focus is on ridiculous growth for your business.
Product Market Fit
Research using multiple data streams
More research leads to higher resonance and faster to profitability. Go heavy on research using sound principles, and flood your brain with customer data without writing one line of code.
Combine customer data with your unique insights to hypothesize useful offers. Spin up a working model using lean engineering, and sign up your first customers without hiring anyone or recruiting investors. Recruit an investor only if your solution is capital intensive.
Old Way
The old way involves building products without fully understanding the customer, or building offers for multiple customers simultaneously, and using the iteration method to find a problem in the market. It could involve pre-maturely hiring a team and raising money and introducing complexity to the capital table.
Old Result
However, this results in poor utility values relative to your customer, which results in heavy resistance from the market, mediocre case studies, team frustration, economic cases that are extremely difficult to justify, unnecessary vulnerabilities relative to competitors, heavy dilution, personal problems, and an overall poor return on capital and calories.
New Way
Go heavy on research using sound principles, and flood your brain with customer data without writing one line of code. Combine customer data with your unique insights to hypothesize useful offers. Spin up a working model using lean engineering, and sign up your first customers without hiring anyone or recruiting investors. Recruit an investor only if your solution is capital intensive.
New Result
Find offers that immediately resonate with the market. Get sales before you build.
Niche-specific Content Creation
Using hyper-specific content increases resonance, reduces scepticism and addresses what your customer actually wants.
Niche-specific content engages your audience providing them with value which then makes you the go to for information and advice within your industry.
Old Way
Copying or creating content that doesn’t have anything to do with your target market. Assuming that the content your creating is what your potential clients want.
Old Result
Little to no new clients, content receives minimal traction and has no major impact on your business. You become disheartened after all your creative thinking yields no results.
New Way
Creating content specially for the niche you are trying to attract. Knowing everything about the how/what/when and where surrounding your ideal client. When you write your content it will resonate exactly and directly to your client
New Result
Increased interaction, content is now engaging and is receiving feedback, more leads are being generated, more demos are being booked and more sales are being closed.
Niche-specific Sales Funnels
Funnels are vehicles through which prospects learn of the cause-effect relationships between the new activities, tools that provide more efficient ways of doing those new activities, and those activities’ benefits relative to the prospect. These cause-effect relationships are stored within the content in the funnel.
The funnel is used to turn traffic into leads, then to turn leads into qualified leads, and then qualified leads into customers.
So really, the real point of the funnel is to turn traffic into customers. Eyeballs into cash.
The funnel is also known as a “website”. When people say, “I need to redo my website”, they mean that they need to redo their funnel because it’s not doing its job: converting traffic into customers.
Old Way
Building over complicated websites crammed with layer upon layer of information. The potential prospect gets lost or eventually finds what they are looking for, but take no action then on the website. If you’re lucky enough for a prospect to get in contact, you then have to follow up with a call, emails or maybe a demo.
Old Result
Your website generates low volume of leads, not creating any resonance with the client. The few leads that actually make it to a conversation with you via whatever medium have not been qualified, they have not been warmed up and you end up spending time on a call or demo with someone who probably were never going to close in the first place, thus having poor conversion rates.
New Way
Building funnels with high market-message resonance, putting extreme “force” on your prospects which drives them through the funnel and down the buying journey. Automating funnel loops using email campaigns, remarketing ads to warm a client up throughout their journey through the funnel and ultimately to the sale.
New Result
You can now build, test and run offers for your business in couple of days. You have a swarm of hot leads consistently moving through the funnel journey. By the time you get on a demo call or discovery call your lead has been warmed up ready to explode. Conversion rates go through the roof, and so does your revenue.
Video Sales Letters
Massive increase in speed and resonance with a potential client.
The energy it takes to turn a cold prospect into a hot buyer is immense. Doing this without video sales letters is going to be almost impossible in today’s world.
Old Way
Letting the copy on your website/funnel to get across the who, what, when why of your offer. Putting time and money into warming up prospects, answering the same questions over and over again.
Old Result
Wasting time and money attempting to get a prospect to close. Using vast amounts of copy to get your point across. Increased sales cycle lower close rate.
New Way
Build VSL’s showcasing your offer and only having to shoot a VSL once. Use it in your marketing, your advertising, in your email nurturing in your outbound prospecting and in your sales and with your channel partners.
New Result
VSLs give you infinite leverage. Instead of saying the same thing over and over again, a well-crafted video will do the selling for you to millions of people at zero cost. The efficiency gain is actually infinite. And you can use them again and again.
Outbound Prospecting Mastery
Funnels are just vehicles through which prospects learn of the cause-effect relationships between the new activities, tools that provide more efficient ways of doing those new activities, and those activities’ benefits relative to the prospect. These cause-effect relationships are stored within the content in the funnel
Old Way
Using PPC advertising such as Google, Facebook, YouTube, Bing, Instagram, TikTok as a catch all method. This is like casting a net into the ocean filled with gaping holes. Spilt testing your advertising over and over to make gains of 1% over weeks if not months.
Old Result
High amount of paid traffic with low conversion rates. Spending massive amounts of money to obtain new customers with the common problem of spending without seeing a good ROAS. Spending time and money building highly complicated advertising campaigns, ad groups ad sets and adverts.
New Way
Use a highly specific outbound prospecting using personalised messaging resonating instantly, avoiding gatekeepers and only dealing with the decision maker, the one who pays you! Bring on an end-to-end sales team to scale quickly.
New Result
Dealing directly with the decision make, shortening to minimal time required to do prospecting. Scalable and has high response rates. 8 – 20% demo booking rates. It’s predictable and repeatable. It’s teachable. Sales reps develop deep rapport with the prospect. Oh, and it’s costs nothing!
Advanced Sales Process
Selling to sophisticated buyers requires that the prospect “buys into your thesis”. The thesis is the argument on which the feature hypotheses of the services and products were based.
We lean heavily on the thesis and fundamental arguments. The key concept is that if the prospect buys into your thesis, they will buy into your products and services.
Old Way
Letting your sales team loose on any potential customer, using tactics that they have built up from their previous experience in sales. Sales slip through the cracks on handovers leaving money on the table. Manual follow ups, calls, emails, more calls, begging then giving up.
Old Result
Each sales process is different. There is no structure, there is no consistency. It’s nearly impossible to forecast what your sales are going to be next week, month or year. Low conversion rates.
New Way
Craft extremely logical and emotional cases as to why the prospect needs to act right now. We spend more time in the preparation phase than we do in the pitching phase. We apply strategic pressure in a professional and genuine way to significantly shorten the sales cycle. Use a definitive process from start to close leaving nothing open to interpretation.
New Result
Once proficient, you will be able to sell high-ticket offers to sophisticated buyers in ridiculously short periods of time. You will be able to smash your records and grow your business extremely quickly. You will be confident in your sales process. You will be able to train and teach others your sales process and get them ramped as fast as possible. You will save yourself a ton of time developing new offers.
Advertising Mastery
More research leads to higher resonance and faster to profitability. Go heavy on research using sound principles, and flood your brain with customer data without writing one line of code.
Combine customer data with your unique insights to hypothesize useful offers. Spin up a working model using lean engineering, and sign up your first customers without hiring anyone or recruiting investors. Recruit an investor only if your solution is capital intensive.
Old Way
The old way involves building PPC advertising on platforms such as Google, Facebook, YouTube, Bing, Instagram blanket covering to see who your potential customer is. Slit testing everything trying to get those 3% of clients who are actively buying NOW. Sending them to a general website hoping that they will convert into customers.
Old Result
Massive amount of money spent on advertising which may only yield a conversion rate of 2% to 5%. High wastage on CPC and CPM.
New Way
Focusing heavily on tracking and attribution, building custom conversions within your funnel, integrating with CRM. Building strings of autoresponders, follow up messaging. Using your advertising accounts (Google, Facebook, YouTube, Instagram) to drive potential customers to take specific actions focusing heavily on remarketing.
New Result
Sustainable and scalable advertising with exact CPA’s and ROAS. Focusing on a select niche of potential customers focussing on their emotional touch points increasing traffic, reducing advertising spend and increasing conversions.
Advanced Sales Team Building
The key to building your remote sales organization, say it once. So you want to leverage the power of written word and video, and you’ll achieve infinite leverage. So instead of doing in the flesh training, doing powwows and training and doing these repetitive things, we say it once. We say it once right. We record it, we write it down. And this allows you to standardize the training process, the recruiting process, the ramping process, the management process.
Old Way
Hire a new sales team member, have one of the other sales team train them up on your offer or service. They spend a couple of months learning the ropes and then hopefully they become a profitable team member, or not.
Old Result
Takes a long time to find a good sales person. It then takes months to train them and build their confidence in what your offering. Costs a lot of money to train new team members. Lack of competition between sales teams. High base salaries whether your team is selling or not.
New Way
Using a remote sales team, you can accrue hyper profits. Highly efficient. Introduce commission only teams. Train your team on the complete advanced sales process. There’s so many advantages of being remote, especially with the sales. So if you’re an internet company and you have an internet service, or you’re delivering the value of the internet and you use a remote structure, you can operate in any area that you want.
New Result
You don’t need an office. You can beat anybody in a complete remote environment. You don’t have to pay for an office, and you can be also be really tax efficient. You can operate in any region. Very scalable!
Who is this for?
This is for people that already have an offer or a company that currently provides its services. If you are making couple of thousands, up to tens of thousands a month, and are looking to optimize your sales and marketing process, to allow your company to reach its potential and grow to 100k+ a month, than this is for you. Threefive.io is for Entrepreneurs, SaaS and B2b businesses who want to dramatically increase their monthly/annual recurring revenue, to build to getting capital investment. Businesses who are struggling to generate a steady supply of qualified leads, who need to shorten their sales cycle and be able to forecast their revenue. Have a need to install a sales team (inhouse, remote or commission only) who can predictably close accounts, increasing traffic and while reducing churn.
Benefits and Outcomes
Here’s what’s going to happen if you work with us
- You will be able to generate leads at a rate that you have never seen before.
- You will be able to close at over 20%.
- You can get to $1M in 12 months if you execute properly.
- You can finally get rid of that no-nothing marketing agency.
- You can forget about not hitting your quarterly numbers and explaining your failures to investors.
- You will feel empowered, confident, and motivated.
Creating a widely in-depth knowledge of your niche which enables you to create content and funnels that resonate with your client, increasing sales while reducing timewasters.
Having the ability to week in week out generate hot leads who have been warmed up to the point of explosion before your ever get on a call to close a deal. Creating a sales process for your business that includes scripting, demo decks, closing techniques utilising your own sales team, or remote commission based sales staff.
Through an in depth process that will generate consistent scalable revenue using all of our templates, sales scripts, prospecting documents, funnel loops, advertising and more.
So how does it work?
Before, when you wanted to build an offer to launch into a market, you would have to building products without fully understanding the customer, or building offers for multiple customers simultaneously. But now, you can use this simple combine customer data with your unique insights to hypothesize useful offers to sign up your first customers without hiring anyone or recruiting investors without an overall poor return on capital. Do you see how easy that is?
Before, when you wanted to create content for your business, you would copy or create content that doesn’t have anything to do with your target market. But now, you can create content specifically for the niche you are trying to attract. Knowing everything about the how/what/when and where surrounding your ideal client to increase interaction, with engaging content, receiving feedback, generating more leads, without losing heart after all your creative thinking yields no results.
Before, when you wanted to turn traffic into leads, then to turn leads into qualified leads, and then qualified leads into customers, you would have to build over complicated websites crammed layers upon layers of information.
But now, you can building funnels with high market-message resonance, putting an extreme “force” on your prospects which drives them through the funnel and down the buying journey to have a swarm of hot leads consistently moving through the funnel without spending time on a call or demo with someone who probably were never going to close.
Before, when you wanted to turn a cold prospect into a hot buyer, you would have to put time and money into warming up prospects, answering the same questions over and over again. But now, you can use Video Sales Letters as a well-crafted video will do the selling for you to millions of people without wasting time and money attempting to get a prospect to close.
Before, when you wanted to prospect and get new leads, you would have to use PPC advertising such as Google, Facebook, YouTube, Bing or Instagram, as a catch all method, casting a net into the ocean filled with gaping holes. But now, you can use this simple outbound prospecting framework to achieve 8 – 20% demo booking rates. without Spending time and money building highly complicated advertising campaigns, ad groups ad sets and adverts.
Before, when you wanted to prospect and get new leads, you would have to use PPC advertising such as Google, Facebook, YouTube, Bing or Instagram, as a catch all method, casting a net into the ocean filled with gaping holes. But now, you can use this simple outbound prospecting framework to achieve 8 – 20% demo booking rates. without Spending time and money building highly complicated advertising campaigns, ad groups ad sets and adverts.
Before, when you wanted to advertise your service, you would have to build PPC advertising on platforms such as Google, Facebook, YouTube, Bing, Instagram blanket covering to see who your potential customer is. But now, you can use this simple advertising mastery to build sustainable and scalable advertising with exact CPA’s and ROAS. Focusing on a select niche of potential customers focussing on their emotional touch points without massive amount of money spent on advertising.
Before, when you wanted to build sales teams, you would have to Hire a new sales team member, have one of the other sales team train them up on your offer. But now, you can use this simple advanced sales team building to create remote sales teams that can accrue hyper profits without needing an office removing high base salaries whether your team is selling or not.
Our 60-Day, Money Back Guarantee!
We are so confident that you will transform your business by using the Threefive.io framework, we offer a 60 day money back guarantee. If this is not for you, that’s no problem at all. Just let us know and we will refund you in full, no questions asked!
Well, we may ask for some feedback as to why, that’s about it
Here’s some of our most frequently asked questions
What is this?
This is a service designed to help you improve and validate your business even further. We are a team of engineers, entrepreneurs and sales experts that developed their time, money and knowledge towards making this.
We will help you validate the first profitable instance of your marketing mechanism and your sales mechanism. This is done by guiding you through the process of:
1. Deriving your messaging and marketing argument
2. Creating your funnel that expresses that marketing argument (website pages, video sales letters, funnel architecture that results in 2%+ cold traffic conversion rates)
3. Deriving sales process that results in either a 30%+ closing rate using inside sales or 2%+ closing rate using an automated funnel.
How much time is required?
The time required to go through the process depends on: Your level of insights, your technical ability, your design ability, and your current sales skills. The lower limit is approx 3 months. In this scenario, you already have a deep understanding of who your customer is, what their problem is, what needs to be built, and you already have a customer who is willing to work with you. You also have the ability to build it without hiring anyone.
The upper limit is 12-14 months. In this scenario, you have under-developed customer insights and few pre-orders and you will need to do a full discovery using sales and discovery skills, you have a premature design which will require you to connect the dots and create a mock up using your insights, you haven’t built the product yet which means you will need to recruit someone technical or learn the technical skills yourself. This just takes a little longer, but the path is there for you to follow.
Do we own this content outright?
You own any of the content you create for your business using our templates and assets. The videos, templates and assets are owned by ThreeFive.io/Salesprocess.io, but you are free to use them to create your own content as part of the process.
Who is this not for?
If you DO NOT want to make more money, if you DO NOT want to increase your company’s impact, if you DO NOT want to work hard, than this is NOT for you.
This is only for hardworking and dedicated entrepreneurs, looking to excel in the business arena.
What if I am in a differnt time zone?
We have support calls in the morning GMT and at night GMT to help accommodate everyone who needs the help. We also have all support calls recorded and hosted in our content portal so you can watch when you have the time. We also tend to a Facebook group and offer email support.
What if I am not a Saas or B2b service business?
You don’t need to be a B2B SaaS company to experience results. At the end of the day, we help our customers produce fantastic content and then implement a sales process and business enhancements. The content creation process is the same whether you are selling B2B SaaS or B2B services or fruits on the side of the street. The only difference is the method you use to deliver the transformation to the customer, which is independent of the marketing and messaging.
What happens after 12 months?
You can renew, upgrade, or disengage. You keep what you have created, we continue to use you as a case study, unless you ask us not to. You will be better off no matter what you do or do not do, your success is our success.
Does this work for project based consulting offers or just SaaS
At the end of the day, we are helping you put appointments on the calendar and closing at over 20%. That’s it. You can be selling SaaS, Services, or magic beans – the process is the same:
- Develop Niche-Specific Content and Assets – assets that floor your prospects, suck in your ideal customers, and repel everyone else.
- Drive Traffic Via Outbound/Organic (free) or Paid Sources – this is easy if you know how to click a few buttons.
- Drive Appointments, Trials, Or Trip Wires – This is done with high converting sales pages and stellar content.
- Convert Using VSLs, Webinars, or Inside Sales – This is done by developing amazing sales scripts and hiring competent, commission-based sales reps to flood your CRM with won opportunities.
We have decided that we deal at C level with Owner Manager/Founder companies, who are selling Business to Business (B2B),selling a product or service that is, or could be sold as a recurring revenue stream (Software as a Service, SaaS), because that is where the value is n a business and we can have the best impact on it. But, if you are doing the right things right, you will get more business, you will just
Who is going to be sending outbound emails?
In the initial stages, you will be sending the outbound emails so you can find resonance by tweaking the messaging. Once you solve the messaging, the story you tell, how you tell it and to whom (with our help of course), you will likely bring on someone junior to send at least 100 emails per day or we can show you how to use a virtual assistant online, because we are good like .
Will you help me write the outbound messages?
Yes, of course. We offer templates for outbound messages and we will be editing them on our workshop calls and via email and in the FB group. We will make sure your outbound messages are stellar and convert 🙂
How much resources and time are required to get results?
The typical successful customer will spend 1-2 hours per day on Threefive.io related activities for 1-2 months straight and experience results.
We have customers who double their revenue in less than a month, we have superstars who spend 8-10 hours per day on Threefive.io activities and experience exceptional results, however this is not everyone.
You and your team members will need to spend at least 2 hours per day to go through the action plan. You have to allocate resources to the project, you are here because you have identified a possibility of an extraordinary increase in the potential level of business, so surely it deserves your best team? Once you get it right, get the system in place and understand what works, then you can roll it out to the company or outsource to online resources (Covid has sent a lot of top class people home and now available at the right price, because they don’t need to travel!).
Can I just hire someone to do this for me?
The truth is that you can get others to build the pages, launch the ad campaigns, report on campaigns, set up drip sequences, etc. But the content within the assets will need to be written by you or someone close to the customers (someone with the deep domain expertise).
If you hire someone to write the copy for you, it will likely be wrong, the marketing won’t work, and you will end up wasting a ton of money.
Facts tell, stories sell, as they say, and you are the only one who knows the stories!
We will guide you and teach you. Once you become versed in copywriting, you will be able to experience massive benefits and save years of frustration and thousands of dollars.
How much does it cost?
Working with us and using our products is not the cheapest thing in the world, but if you use the components of our solution properly, the ROI is massive.
Our customer for this particular offer is someone who is interested in scaling up an already successful businesses,
- has the ability to do so, and
- the intent to do whatever it takes to make their dream a reality. It just so happens that these types of people are also the ones
- who have stored capital in savings, access to credit through a bank or friend, or access to capital through an investor or group of investors.
So pricing is rarely something that holds them back.
Capital needed depends on the state in which your business currently is, and how committed you are to growing it further.
Look, I, Robert, was born into 1960’s Ireland then left school and college during the depression of the 1980s, I have always made a living. But I had a scarcity mentality, I was an expert in survival and scraping by, but this is about abundance mentality, this is about exploding growth.
And the difference for me was discovering value. Is it good value? How do you determine value? It is ALL about you! If this was to free your time, so you could work ON the business rather than IN the frontline, and if this was to produce the income you need to spend more free time on this things you want to do, then, what is the VALUE of that? If this process takes your business from $X/month to $10X per month, what would it be worth, what is the value?
I don't have time to write content
This is a common statement from customers who do not yet understand the importance of writing compelling content.
There are two levers that you can pull to increase the value of your business: content and product.
That’s it. Great content + great product will win.
Saying “I don’t have time to write content” is like saying “I don’t have time to build a product” – which seems like a crazy thing to say, right?
We will help you strip everything else away that is not building products or writing great content. This will get you the best results possible.
In terms of content, do you interview us and we write it?
We will coach you through the content discovery process where you interview your prospects and customers to determine their most urgent problems and language they use to describe those problems.
We provide you with copywriting templates that you will use to create stellar assets. From there, you will send them to us for revisions and feedback. This process helps you hone your copywriting skills as quickly as possible. Teaching you how to write compelling copy is the best way to ensure your long-term success.
Do you help enter new markets and new geographies?
Yes, many of our customers come to us to learn how to enter new markets quickly.
Market research, product market fit and online advertising and internet marketing techniques taught makes entering new markets from “”long range”” easy.
Once you master these skills, you can spin up a sales letter and an ad, then start testing resonance within a few hours. There is no better way to enter new territories than with paid advertising on platforms like Facebook, YouTube and LinkedIn.
My customers arn't active on LinkedIn or Facebook. Will this still work?
This is a common misconception. Your customers are either on Facebook, LinkedIn, Youtube, or at least using their email accounts. We can use either of these platforms to effectively target your customers. Personally, I was extremely surprised to know that my customers were all on Facebook! Everyone still likes to check in on their kids, grandkids, ex-girlfriends :), competitors, etc.. You will likely be surprised too.
Platforms will come and go, but we will keep you appraised of our assessment of what works for whom. Personally again, I hate the cesspit that is Twitter, anonymous opinions expressed.
I once heard it said “Opinions are like belly buttons, we all have one, but they are no longer a lot of use!” Twitter is good for finding news topics that your business solution may address and give you the arguments for these FAQs.
I have hired someone to do this for me already. Why do I need to work with you?
This is great. You and that person can work with us to get your funnel and content up, sales processes scripting etc. ASAP
I, Robert, have been in that situation. I have ben that person. I have hired that person. I have seen empire building, ring fencing the job, I have seen dependence built, but a business needs to be independent of an individual.
What makes a person the best needs to be bottled and shared. A business is independent of you, or at least, if you want to sell it, or retire from the frontline, or go on 5 holidays a year, it needs to be able to function without you. If your business does all that, why are you here?
You are looking because you think the business is capable of more than it is delivering right now, or you are considering your future, the future of the business, or he stability, predictability of the revenue, and you have now found a solution. This will give you a framework for the complete business solution, it helps you identify, prioritise and remove obstacles.
The factors inhibiting your growth are identifiable, you could spend a lot of time looking around, or you could tap into the proven system of success we have here, make sure all the boxes are ticked and away you go!!!
When does this not work?
The program requires you to do a lot of work and learn quickly. Some students do not complete the program due to work ethic, however, if they did complete the program, then they would be successful. I could go on, and usually do. But this works, will you?
What a great question! I came through a culture of blame, blamestorming, identification of the guilty, and I discovered in that environment, I would only be successful in delivering what I was paid for, deliver on that metric, don’t think, just act, do what you are told.
So we have done the thinking here, we will get you thinking and then act!
We have tapped into what we know already and what others have been saying for years. We are not reinventing the wheel, we have just built a wheel with all the spokes available. If you have ever tried to take the buckle out of a bicycle wheel, you will know you that you need them all adjusted just right, or the wheel is all over the place.
So it does not work if you do not do what you are told!
It does not work if there is not high level buy in. What are the three things you can be fired for? If implementing this is not one of them, you will probably fail!
It will not work if you do not have a product that fits the market. There may be a gap in the market, but is there a market in the gap? We help you assess that. What is the market? Who is the ideal customer? What are you going to sell them? Could you make recurring revenue out of that? What is the message?
We noticed over the last two years in particular, that start-ups often lack the cash to do anything and they are being pulled in a million different directions and have trouble setting priorities with all the distractions. They are striving for perfection and very frustrated at a lack of progress. Or their optimism has not been tempered by reality! So if you are a self-funded start-up, money is tight, vision is blurred, you may be doing a day job somewhere else, well, it may not work for you! But, if you were willing to make a certain level of investment, take the time, focus, study it, try out elements of it that suit your budget and what you are doing, your situation will improve and at some stage you will have the eureka moment and give us a call and we can get to work with you.
Have you ever tried to cut a hole in a sheet of cloth with a sledge hammer? We often go to market with several sledge hammers, when actually, it needs a sharp point, a sharp edge. Focus on the sharp edge of the product market fit.
If you are likely to fail, we do not want your money, that is why we have an ideal customer and why we will help you identify yours. Otherwise you are trying to teach a pig to sing, and that just makes an awful noise and upsets the pig!
Why can't I hire an agency to do this for me?
Agencies can help you with page building, ad monitoring, tracking, and scaling budgets, but they won’t be able to build the funnel for you that actually converts – simply because they don’t have the domain expertise necessary to write compelling copy. They don’t know the war stories, the passion behind them, the feeling you get from your customers.
Also, there is responsibility, they are responsible for building their business. who is responsible for building your business?
We will be working with you to build the funnel, then you can hire an agency to manage the funnel or you can hire someone in house to manage the funnel – we recommend bringing someone in house since agency account reps often service multiple customers simultaneously and their bandwidth is spread spin which results in less attention on your particular campaign.
We will also be showing you how to hire resources directly, no BS, no excuses, just resources directly, online, who just deliver.
If there is a family connection, or a company you want to support who you feel can deliver for your business, we will show you haw to specify the job for them to quote, how to measure their performance and manage expectations. They will be more expensive than unattached online resources, but that is your choice. IN these uncertain times we are all encouraged to shop local and keep the cash flowing to local businesses, but ultimately, the one responsible for your business, you and your family is YOU!
We are doing a lot of inbound /refferal business right now, Is there value in this for me?
Yes, of course. If you are already getting a ton of traction without marketing, that means your product or offer is stellar.
The next thing we need to tack on is content creation – compelling pieces that break through the noise of the internet so that we can drive more people to your site and get them signed up.
We love working with folks who are already successful. They do extremely well once they learn the content creation strategies from us.
We have found that people who have tried and even failed, understand what they want as an outcome and therefore are open to suggestion and get the eureka moment, when they realise why what they have ben doing could be done better!
Is this for startup companies or more established companies too?
It is great for startups, but it is also extremely useful for established companies who are entering new markets or pushing new offers into existing markets.
The Scientific Method To Solving For Product-Market-Fit can be used to get offers “working” quickly and without waste. Established companies can use this to save a tremendous amount of resources while trying to expand with new offers.
The traffic and conversion techniques explained in Scale Accelerator work for either type of business. At its core, the program will turn you into a marketing wizard and teach you invaluable internet marketing tactics that can drive growth quickly.
We noticed over the last two years in particular, that start-ups often lack the cash to do anything and they are being pulled in a million different directions and have trouble setting priorities with all the distractions. They are striving for perfection and very frustrated at a lack of progress. Or their optimism has not been tempered by reality!
So if you are a self-funded start-up, money is tight, vision is blurred, you may be doing a day job somewhere else, well, it may not work for you! But, if you were willing to make a certain level of investment, take the time, focus, study it, try out elements of it that suit your budget and what you are doing, your situation will improve and at some stage you will have the eureka moment and give us a call and we can get to work with you.
I have to bring this to my board, can you help with this?
Yes. What most clients do is send the board members the recording of the meeting, maybe a key person should be involved in the meeting, we will ask you this in advance. Then send the Board the content, the thesis, and the track record. Sometimes founders and CEOs purchase our program first to evaluate the quality of the work we do, then upgrade to a consulting engagement.
Boards are there to set direction and make decisions. Return on Investment (ROI) is huge to them. Get your finance person on Board if you need it, they can build scenarios to show the Board the effect of involving us. They need to go through the journey you did, if you want them to see it your way! You need to “sell” it to them too! What is the pain you are trying to solve for them? What is the message?
They need preparation for the Board meeting, homework, hence send them the above information in advance, well in advance, then send them the emails you got, present to them on the day with a presentation in the sales letter format.
I'm selling into enterprise. Can you still help?
We love selling into the enterprise.
Personally, we’d rather sell $500k deals to those who can afford it than $2k deals to those who struggle – the energy required and complexity is similar, but the payoff is drastically different.
We show you how flood your calendars with appointments using outbound prospecting, how to engage and filter the prospects using discovery calls, and how to close prospects in record time with a strategic sales approach that is ethical, helpful and pleasant for the prospect.
When your sales organization learns this approach, they will feel empowered and you will experience growth numbers like you have never seen before.