Module 9: Advertising Mastery Course Content Advertising Fundamentals and Game Plans Setting Up Your Facebook Account, Events, and Page Creating Cold Traffic Audiences Advertising Lessons With David Ogilvy Creating Winning Ads Creating Your Dark Post Ads Launching Your Cold Facebook Campaigns Building Your Retargeting Campaigns Understanding Your KPIs Setting Up Facebook Ad Accounts, Pages, Custom Conversions-Audiences Preliminary Research Creating Your Cold Traffic Testing Audiences Building Your Ads Going Live With Your FB Campaigns Real Results When do I know to change or update ads? Facebook General Retargeting Campaign When to start running ads? What platform should one start with? Facebook Ad Examples 1 of 2 TFIOAlan