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Module 9: Advertising Mastery

Course Content

Advertising Fundamentals and Game Plans
Setting Up Your Facebook Account, Events, and Page
Creating Cold Traffic Audiences
Advertising Lessons With David Ogilvy
Creating Winning Ads
Creating Your Dark Post Ads
Launching Your Cold Facebook Campaigns
Building Your Retargeting Campaigns
Understanding Your KPIs
Setting Up Facebook Ad Accounts, Pages, Custom Conversions-Audiences
Preliminary Research
Creating Your Cold Traffic Testing Audiences
Building Your Ads
Going Live With Your FB Campaigns
Real Results
When do I know to change or update ads?
Facebook General Retargeting Campaign
When to start running ads?
What platform should one start with?
Facebook Ad Examples
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